Hyper Casual Games Global Rise & Market

In the first half of 2024, the global mobile gaming market recovered slightly, with a year-over-year revenue growth of 4.7%, according to a report.

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In the face of a challenging global environment and intensifying competition, mobile game companies around the world have adopted a more strategic approach.

• Global mobile game revenue has steadily increased, and marketing competition has declined.
• The recovery in the global mobile gaming market is becoming increasingly evident based on first-half 2024 performance, with sales expected to grow steadily, although global mobile gaming download declines are expected to slow compared to first-half performances by the end of the year.
• In the first half of 2024, Hong Kong, Macau and Taiwan led the way in advertising, while Western Europe had the highest average number of mobile game advertisers, with more than 31,000 per month.
• The top three sub-genres by mobile game download were hyper-casual puzzles, hyper-casual simulations, and hyper-casual work games.
  In the UK market, simulation games featuring graphics ranked high. Among newly released ads, casual puzzle games had the highest share with around 47%, followed by simulation games with around 10%.

Despite the drop in downloads, overall sales have increased, heralding a market recovery.
Popular game genres and regions, and various genres are gaining popularity in various regions, with strategic games and hypercasual games leading the way.

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