Beats 1
Starting the week off with a short note on Beats 1.
I know, that many radio stations can’t afford the position, that Beats 1 is in. They belong to the richest company on the world — Apple.
But today I wanted to talk about how smoother radio feels & how more comfortable for the listener to follow it is, when you’re having a specific schedule not followed by too much ads.
Even if you don’t like the hype built around this radio station I think, that you should consider admitting the big role of it. The most popular ones are still the BBC Radio 1 & many more. But Beats 1 creates content originally created by the artists itself.
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You can hear Charli XCX, Baauer or even Selena Williams on their individual shows. And I think that’s what has been lacking on so many radio stations.
Besides the fact that many of them (stations) are playing mixes from popular DJs late in the night, there aren’t too many programs on the air worldwide today made just by the artists itself.
I’m not only talking about musicians. You could also just take some painters or movie makers & just let them talk. The audience could learn soooo much directly from those people.
And I think that’s the white space that Beats 1 have found on the market. They took many of the biggest artists & influencers and they just let them talk. Talk and share their beloved music.
But the problem is — as always — the money…
Peace xx
@wojactor listens to Beats 1 (and you can listen to @wojactor on his #Snapchat @wojactor)
