𝐈 𝐃𝐨𝐧’𝐭 𝐒𝐭𝐚𝐫𝐭 𝐖𝐢𝐭𝐡 𝐓𝐡𝐞 𝐁𝐫𝐨𝐜𝐡𝐮𝐫𝐞.

Whenever a new project comes to me,
My first questions are rarely about the campaign or the launch.

I look at:

Where is it?
Who is it really for?
Why would someone choose it?
Does the pricing make sense?
And what could make a buyer hesitate?

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Because after 20+ years in real estate,
I’ve learnt:

A project should make sense before its marketing does.
Everything else comes after.

𝐖𝐡𝐚𝐭’𝐬 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐲𝐨𝐮 𝐚𝐬𝐤 𝐛𝐞𝐟𝐨𝐫𝐞 𝐭𝐚𝐤𝐢𝐧𝐠 𝐮𝐩 𝐚 𝐧𝐞𝐰 𝐩𝐫𝐨𝐣𝐞𝐜𝐭?