Improve Your Email Deliverability — Three Tips
Email deliverability is the bedrock of any email marketing campaign’s success. As a marketer with over thirty years in the game, I’ve learned that getting your emails into the right inboxes — and steering clear of the spam folder — is a universal challenge. I want to share three key tips that have helped me improve email deliverability, which hinge on understanding email bounces, mastering the welcome email, and smartly growing your list.
Let’s talk about soft bounces first.
These are the frustrating, temporary delivery failures that happen when an inbox is full or an email is just too large. My advice? Keep your emails short and sweet and your attachments light. It’s also crucial to regularly scrub your list clean of any addresses that just don’t exist anymore. This helps keep your sender reputation solid and your deliverability rates high.
Now, onto the welcome email — this is your make-or-break moment with new subscribers. It’s not just a formality; it’s the beginning of what I hope will be a long and fruitful conversation. I’ve found that an engaging welcome email can set the tone for your relationship with subscribers and greatly improve the odds of your future emails being opened and engaged with.
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When it comes to growing your list, I’m a big fan of paid strategies. But I’m not talking about just any paid strategies — I mean using paid ads and media buys to thoughtfully expand your list. I’ve had great success with influencer marketing, not by chasing after the biggest names, but by partnering with publishers who have already cultivated large, permission-based lists. Through email list rental or sponsored email ads, you can tap into these existing audiences and start building relationships with new subscribers.
Final Thoughts
Boosting email deliverability is about more than just dodging spam filters — it’s about fostering trust with email service providers and your subscribers. By putting into practice these tips I’ve shared, you can make sure your emails are not just delivered but also welcomed. As we all aim to reach our audience effectively, remember that the value of your email list and the quality of the content you send are paramount. It’s not always about the size of your list but the strength of your connection with each subscriber.
Hey fam, quick heads up! 🚀 This article first made waves on my website. If you’re looking for the OG, in-depth version, it’s all there. I’ve whipped up this summary to give you the quick lowdown, but if you’re itching for the full deep dive, check it out at this secret location 😂.
Stay curious and keep crushing it! ✌️
Doug
