The Niche
We’ve been doing a ton of market research.
What we’ve discovered is that the accounting ecosystem is plagued with applications offering excessive flexibility and useless features.
Accountants are financial experts, and yet our competitors find it necessary to offer product demos and booklets of information before entrusting them to use the software correctly.
Why? Because their solutions are complicated.
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They’re full of pointless junk that few users will ever touch and poorly designed pages with far too much information. Software is not about packing a toolbox full of every set and variation you can think of, it’s about reinventing the toolbox to hold exactly what you need — yes, because we can do that now!
Most accounting processes follow a formula, so the only variation should be the look and feel. The goal, of course, efficiency. We’ve already spoken about the currency of time and how this is their greatest resource, so why waste it building unfamiliar products?
At InfoDocs, intuition is at the heart of our solution. This is why we’ve chosen a minimalist design with instinctual functionality, to hold all the power we can pack into a freemium model.
That’s our goal. That’s our niche.
EDIT: We just received a competitor quote that includes training costs.
How’s that for value!
