Getting that conversion rate up…
We had a problem with mowme.app a couple of weeks ago, site visits were high (by our standards) but our conversion rate was poor at around 3%.
The issue as we saw it was a lack of credibility, a lack of trust in our new and unknown brand, and that wasn’t helped by our very barren landing page…
Richie, Tim and Bob worked together to improve things, releasing this updated version a week ago…
And, what do you know? We got our best week yet, with one-off and recurring sales coming in and our conversion rate well and truly up.
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This was a small change, but obviously addressed a key problem from the customer’s point of view. We can do better, much better, with our UX and luckily we now have a dedicated specialist in that field with Mark joining our team.
Plans are in the works to further improve the education and onboarding experience for new clients, I look forward to showing v1.2 of the landing page in the near future, and hopefully we will see our conversion rate continue to climb.
Brendan (on behalf the rest of the MowMe team)
