THE REINVENTION: BLACK EYED PEAS
Back in the 90’s, a band called The Atban Clan was pretty much unheard of, made up of members Will 1X, apl.de.ap, Mookie Mook, DJ Motiv8, and Dante S, and signed by the record label Ruthless Records. The band were on the verge of becoming big, but with the death of Eazy-E, their debut album ‘Grassroots’ was not released and the band fell right to the bottom of the pile again.
Embracing their setbacks The Atban Clan became who we now know as the Black Eyed Peas, following a name change in 1996, still unheard of but teetering on the edge of reinvention. Following the rebranding, a further two albums ‘Behind the Front’ and ‘Bridging The Gap’ were released, only leading to yet another flop. In 2002 after the fail of their third attempt, the band took a risk deviating from the alternative hip hop they had stuck with for almost a decade, and moulded their new sound into up-tempo beats, EDM, dance music style and a diverse range of music to reach out to a wider audience.
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Following the change in their music and the addition of new member Fergie, the release of the bands fourth album Elephunk sent them on the rise, leading them to a future of 6 Grammy nominations, 20 million albums sold worldwide and the sales of 13 million singles.
The band showed persistence and after two decades in the music industry and three failed albums, the group is one of only eleven artists to have ever held the number one and two spots on the Billboard Hot 100 at the same time, with ‘I Got A Feeling’ and ‘Boom Boom Pow’.
Similarly to Black Eyes Peas, Onelabel® started back in 2015, with a range of products but with our beanie hats showing highest popularity, it was time to reinvent the brand. Since the rebirth of Onelabel®, we have redefined the way our brand is represented through our beanie hats. The Onelabel® brand encourage humble, honest and hungry people and promote this throughout our team. Onelabel® as a cultivating brand and future legacy, we will use our success to rise and our failures to grow.
The music in this article is available to listen to and download on soundcloud through the link https://soundcloud.com/onelabeluk/atban-ep
