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The AI-Powered Publishing Engine Insights from Supercent
Source: Lucio Im, Head of Publishing at Supercent, Pocket Gamer Connects (PGC) Korea Summit 2025.
At PGC Korea 2025, Supercent unveiled a new paradigm in mobile game publishing, shifting from a data-driven to an AI-driven operational model. This approach systemizes game development and scaling, achieving a documented 5% hit rate (10x the industry average of 0.5%) by leveraging AI across the entire lifecycle from core loop validation to global user acquisition. This represents a fundamental evolution in capital efficiency and de-risking for game investments.
Market Problem & Performance Data
Lucio Im highlighted that the mobile gaming market is notoriously winner-take-all, with only 0.5% of games achieving over 10 million downloads. This high failure rate is driven by gut-driven development, inefficient UA spend, and an inability to predict player retention and LTV pre-launch.
Supercent’s AI-driven system demonstrably shatters this norm:
- Hit Rate: A 5% success rate for games discovered and scaled under their direction, a 10x improvement over the industry standard.
- Performance Metrics: Proven ability to drastically improve key game health indicators:
