Before You Write Your Book — Do You Know How to Find Your Message?

A Book Without a Message Will Fail

There are several things a good book needs to have to make it a success. By success, I don’t always mean an NYT best-seller — by success, I mean that YOUR intended audience loves and reads it. The NYT best-seller is icing on the cake.

If you write for your audience, you will become a best-seller.

But before any of this can begin, before you write your first word, you need to know what your message is.

My coaching work is primarily with mission-driven/purpose-driven entrepreneurs who have a message they want to convey to their audience — their readers. They have something to say and share that will change lives, bring them credibility and an additional income stream if done right.

Here’s the kicker — many start writing with the wrong message in mind. They go in with the thought of needing a best-seller and appealing to the masses, so their message gets watered down. Fiction writers and memoirists do the same.

That is the wrong way to sell yourself. Write and sell your book, to create thought and bring change — and that will bring you the best-seller status you crave. That and some good marketing and keywords (but that’s another lesson).

Let’s back up. Your book’s success depends upon your message. There are other things, too, such as knowing our audience and how you want to tell your story.