Snippets inside…
Snippets are tidbits of info — a buffet of content and you select what best serves you.
None of the below are affiliate or referral links, just info I thought you’d find helpful for yourself or to delegate to your team.
– Article on Duct Tape Marketing about why guesting on podcasts is a great content marketing tactic. I completely agree and recently guested on two with more coming.
– You can request your Google Analytics account automatically send you a weekly report. This saves you having to remember to check it and you can act more quickly on the information — especially if you’re using paid advertising to drive traffic to your website.
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– Email marketing returns $42 for every $1 spent — this and other 2021 email marketing stats from HubSpot.
– ConvertKit (the service we used to send this email) is hosting a complimentary Grow Your Audience Challenge starting September. Learn more and register here.
– With iOS15 and increased privacy in place around emails, your open rate will likely show a lower number than actual. Given this, you want to encourage readers to engage with your emails. A simple way? Give them something helpful-to-them to click on: a complimentary download, link to an article/template, etc. And “yep” that’s what I’m modeling in this email.
Bonus snippet: Notice how most of my links are long? This is so it’s easier to tap if you’re reading on mobile.
This article was originally published on my site at https://themartiniway.com/snippets-inside/
I’m Sandra Martini, sharing lessons learned from over 18 years as a business owner partnering with B2B and B2C clients in solving retention and profitability issues while optimizing recurring revenue streams. Get actionable insights and practical training through our Get It Done Right Program at https://smartini.lpages.co/community/
