How The Business Of Art Basel Has Evolved
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-Written by Natasha Roberts
Since Art Basel first came to Miami Beach in 2002, it’s evolved. From an event geared towards art purists, it has transitioned into a massive week-long celebration showcasing exhibits all over Miami Beach. Now known as “Basel” and with the insertion and impact of social media, the art world is smaller than ever. People either physically or digitally come from around the country and internationally to get a piece of the action.
As a witness to the evolution of the Basel culture, below are some tips and trends that will help you survive and thrive to have the best Basel experience possible.
Find your moment and capture it
It’s all about Instagram and the “instagrammable moment”. For example, neons are trendy and attractive. Try to seek sculptural works you can get inside of, like the “Cosmic Egg” at SCOPE or the activations at Faena where the only the best shots can be taken.
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Don’t sleep on the hotels
Hotels are the newest art galleries. The Nautilus is known to have the best beach tent (parties!) and they’ve capitalized on the foot traffic by filling their lobby with unique artworks. During 2017, Alec Monopoly repelled down the side of the Fountainbleau to create a mural on the facade.
Pop Up Galleries
Pop-up galleries are giving the art fairs major competition. Take Shawn Kolodny’s “Fake Fulfillment Center,” where viewers literally pushed pills and got inside a giant prescription bottle, while wearing pharmacist lab coats — branded with sponsor logos of course.
Wynwood District is finally getting its well deserved praise
Wynwood has always been the alternative arts scene, that most used to call “too far from the beach,” but now it’s “chic”. That has changed. This year, Prada hosted the “Double Club” several blocks away from their newest store in the Design District. Miuccia Prada was spotted dancing to Wyclef alongside KITH-cool kids.
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