Relentless: Deneen White’s Amazon Bestseller Lights Up Times Square

How faith, family, perseverance, and one unforgettable dance in the rain turned a book launch into a celebration of purpose

There are moments in life that look like a celebration from the outside but carry the weight of an entire journey on the inside.

For Deneen White, seeing her name and image shining from a billboard in Times Square was one of those moments.

The streets of New York City were wet. Rain fell through the glow of the giant screens, taxis moved through the crowded avenues, and umbrellas filled one of the busiest intersections in the world. But none of it could dim the joy surrounding Deneen. The VIP Ignite team had come to New York City to celebrate the release of Relentless: True Stories of Tenacity, Triumph, and Breaking Barriers, featuring Deneen alongside transformational leader Lisa Nichols and other professionals from around the world.

Then came even more extraordinary news: Relentless became an Amazon bestseller.

It would have been easy to seek shelter and wait for better weather. Instead, the team did what relentless people do. We stayed. We laughed. We cheered. And right there in the rain, beneath a Times Square billboard celebrating Deneen and her book, we danced.