Expert Secrets
Want To Tell Your Story, Build A Tribe, and Change The World?
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How to actually get paid for your advice
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Here’s What We’ve Learned (New Research):
The Single Biggest Secrets To Selling MORE Inside Of Your Funnels
…without driving ANY Extra Traffic!
There is a big difference between having a funnel…
and having a funnel that is actually making money (wouldn’t you agree?).
As the co-founder and CEO of ClickFunnels, I have a rare opportunity to see behind the scenes of millions of funnels, see what’s working, and what’s not working.
Recently we analyzed over 6,187,948 funnels, and looked at over 130,728 split tests run by our members…
Trying to find a pattern of what made some funnels successful, while others flopped.
As you can imagine, this was NOT a quick or easy process.
We drew a lot of connections, but a lot of them ended up leading us into some big “dead ends…”
But then something cool happened…
As We Kept Digging and Analyzing and Discussing,
A Set Of Patterns Emerged…
And what we found shocked us! We found that it had almost NOTHING to do with:
- What type of funnel you used…
- What your designs looked like…
- Or even what you were selling!
But instead, it had everything to do with your ability to:
- Communicate with the people who entered into your funnels…
- Understand how to tell your brand’s story… (mastering “story selling”)
- How well you can use the fundamentals of persuasion to build rapport with your website visitors…
- Build a tribe of people who bought from you over and over again, and became lifelong customers…
- Change your company from a “transactional” business into a “transformational” movement!
They Had Mastered The Art Of Being An Expert (Or Guide) To Their Dream Customers…
And Then Helping Them To Achieve The Results That Their Business Promised…
Many people get nervous when they hear me say the word “Expert…” because they don’t consider themselves an Expert.
“But Russell… I’m never going to speak on stage…”
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For those who are thinking that I want to remind you that your platform, your funnels, are your virtual stage.
By positioning yourself as an expert and learning how to tell your story in a way that gets people to move, you are able to guide people through your funnels, giving them the results they are looking for.
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Think About Every One Of My Funnels That You Have Ever Seen… I Am Always Your Guide Walking You Through Each Step:
Think about almost every “Two Comma Club” winner, and then go and look at their pages inside of their funnels.
- Who do you see on all of their ads?
- Who greets you on their landing pages?
- Who makes a presentation to you explaining why you should purchase the products or services they sell?
- Then who is the person who offers you their upsell…?
- And who thanks you after the purchase is done?
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YES! In every case it is the “Expert” or guide who has mastered how to communicate with people who enter into their funnels!
I believe that your business is a calling.
You’ve been called to serve a group of people with the products, services, and offers that you’ve created.
People come into your funnels looking for a solution to their problems.
By positioning yourself as an expert and learning how to tell your story in a way that gets people to move, you are able to guide people through your funnels, giving them the results they are looking for.
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This is how you change the lives of your customers, and this is how you grow your company.
Most people who put their products up for sale don’t understand that their expertise is the key to actually selling the product.
Your story, why you created this offer, and why you started your movement are what initially get people to convert and then continue to stay with you over time.
I spent two years taking everything we had learned studying these experts and the movements they created and broke down what I found into 19 secrets that will help you to turn your online visitors into lifelong customers!
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- Expert Secrets will help you to find your voice and give you the confidence to become a leader…
- Expert Secrets will show you how to build a movement of people whose lives you can change…
- Expert Secrets will teach you how to make this calling, a career.
These “Expert Secrets” have been used to increase sales in funnels for:
Business owners in every market you can dream of.
- Coaching/Consulting
- Local Small Business
- Info Products
- E-Commerce
- Network Marketing
- B2B
- Non-Profit
- Agency/Freelancer
- Blogging/Affiliate
- And More…!
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When You Get This Best Selling Book For FREE… Here Are A Few Of The Secrets You’ll Discover…
Inside of Expert Secrets, I will be sharing with you 19 secrets to help you convert your online visitors into lifelong customers.
Here’s a sneak peek at what you’ll discover inside of your free copy of this new book:
Section #1: Creating Your Movement
- Secret #1: How To Find Your VOICE, And Move Away From Just Selling A Product Or Service… And Toward Creating Offers, And Finally Leading A Movement That Changes The Lives Of Your Customers!
- Secret #2: The FRAMEWORK For Teaching Your Frameworks… (The Process For Delivering Your Knowledge And Skills In A Way That Helps Your Dream Customers Learn, And Guides Them STRAIGHT To The Result They Want!)
- Secret #3: How To Create Your Own “Blue Ocean” In A “Red Market”, That Sets You Up As The Category King Of Your Niche… And Leave All Your Competitors Fighting Over The Scraps In Your Category.
- Secret #4: The ONLY Thing That Causes Your Dream Customers To Move Toward Your Offer (Or Not Move At All)… Understand This ONE Concept, And It Will Forever Change How You Communicate With Your Customers
- Secret #5: How To Re-Package The SAME Content You’ve Been Selling In A Different Way, That Adds NEW Value For Your Customer That They’re Willing To Pay A Higher Price For!
- Secret #6: Give Your Followers HOPE Of Something Better That’s Coming… So They Build Excitement and Anticipation For The CHANGE You’re About To Offer Them! (This Is The THIRD Stage Of Becoming The Expert)
Section #2: Creating a Belief
- Secret #7: How To Create A Powerful “A-Ha” Moment For Your Customers That Gives Them Clarity On How To Solve Their Problem… So That They’ve Already Pre-Sold Themselves On Your Solution Before You’ve Even Made The Offer!
- Secret #8: The Two-Part “Journey” Framework That SIMPLIFIES Story Structuring, And The Key To Making Sure Your Message Has MAXIMUM Emotional Impact As A Great StoryTeller!
- Secret #9: The Script That Turns A Quick Engaging Story Or Experience Into A Pivotal Light-Bulb Moment For Your Dream Customers That Leaves Them Already Sold On The Solution You’re About To Offer!
- Secret #10: The 4 Stories You Can Use Together To REWRITE The Stories That Are In Your Dream Customer’s Head That Aren’t Serving Them, Or Telling Them They CAN’T…
Section #3: One-to-Many Selling
- Secret #11: The detailed step-by-step FRAMEWORK that builds massive value for your customers, PRE-SELLS them on your offer (so you don’t have to do any actual selling), and motivates them to buy RIGHT NOW! (I use this every single time I go on stage (or a webinar) to deliver a presentation where I make an offer.)
- Secret #12: How To Knock Down Your Customer’s MAIN False Belief That Is Keeping Your Customer From Saying “YES!” To Your Offer… (Once This Happens, All Of Their Other False Beliefs Will Come Crashing Down!)
- Secret #13: Use This 3-Part Story-Selling Framework To Squash Your Customers’ False Beliefs BEFORE They Even Have A Chance To Think Of Them… And Rebuild Belief Patterns That Inspire Them To Take ACTION And Change Their Lives!
- Secret #14: The Exact Script To Use To Easily Transition You From The “Content” Part Of Your Presentation To Making An “Offer” And Closing The Sale (Here’s A Detailed Break-Down Of What To Say Slide-By-Slide!)
- Secret #15: My 16 FAVORITE Mini-Closes That You Can Layer And Plug Into Your Presentation To Help Persuade Customers to Buy Your Offer (I combine these closes almost anytime I’m going to ask somebody to make an investment with me!)
Section #4: Becoming Your Dream Customer’s Guide
- Secret #16: The 7-Day schedule you should follow EVERY week for an entire year to “test and tweak” your presentation…or until you hit the Two Comma Club (whichever comes sooner!)
- Secret #17: Use This Perfect Webinar SHORTCUT, And Get Your FULL Presentation Created In Just 10–15 Minutes… (This Works GREAT For When You Need To Get An Offer Out To Your Audience FAST And Don’t Have Weeks Or Days To Plan Out A Traditional Perfect Webinar!)
- Secret #18: This Script Chops Your Perfect Webinar Down To Just 5 Minutes… without cutting the value of your offer! (Use This For FB Lives, Sales Pages, And When The Product You’re Selling Is Under $100!)
- Secret #19: …AND, How To Weave ALL Of These Stories, Scripts, And Frameworks Inside This Book Into Different LEVELS In Your Funnel (And Even Outside Your Funnel), So You Can Guide Your Dream Customers Straight Toward The Result They Really Want!
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