Professional Storytelling
The first time I stumbled on the word “storytelling” I was like what’s this about? Who has time to be telling long ancient stories and who is going to be the audience for this?
It was when I paid attention to Social Media post and I now realized the fusion or presence of marketing in it.
Storytelling is use to share content and brand stories. It is something that must be done in a well-crafted manner. The way a lay man tells stories is quite different from the way a professional tells stories. The difference is the technicality.
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Writers do not have privacy of keeping daily happening to themselves. Our diary is public. We could decide to share our thought in a first- or second-person pronoun.
Technicality, differentiate storytelling of a layman and that of the writer. The latter sometimes don’t tell it straight. He can be writing on behalf of another person or organization. This is where content comes in. Great content sells on the internet. Using the right key words trending in your industry would land you audience, views and engagement. Content is the key when it comes to storytelling.
Does anyone have ideas on how to monetize article on LinkedIn? Please kindly share.
Thank you.
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