Here’s What People Are Saying About Video Marketing
The first video that was shown on MTV when it launched in the USA was “Video Killed The Radio Star”, a song sung by The Buggles. While MTV was launched in 1981, and technology has come a long way since then, the song and some of it’s elements still ring true. Video is the next big thing. It’s a fact.
It’s not that this is anything new. For years, no major marketing campaign was complete without at least one video. If a brand’s marketing strategy was a salad, then the video was cherry tomatoes — not necessary, but everyone added it. This is no longer the case. Video has evolved with the times to now become the crux of a results-driven digital marketing strategy.
Gone are the days when you could just upload a video on your barely alive YouTube Channel, or create a flashy TV ad and call it a day. Video content marketing these days encompasses several forms and tactics. It comes in all shapes and sizes. From explainer videos that aim to educate, to product demos trying their hardest to convince you that the product in question is what you’ve been looking for, video is being used in increasingly different ways. All these videos though have one goal. It doesn’t matter if it’s a Tanishq ad that tugs at your heartstrings or a ScoopWhoop video mocking the latest gaffes. All these videos have one end goal — to attract customers, and create a successful business.
This is because video is the preferred way of consuming content online, with 78% of people watching videos online every week and 55% every single day. Views of branded video content have increased 99% on YouTube and 258% on Facebook between 2016 and 2017. On Twitter, a video Tweet is 6x more likely to be retweeted than a photo Tweet. If these percentages seem exaggerated, then you’re in for a rude shock. If anything, the percentages are downplaying the numbers. The numbers are big. Really big.
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● More than 500 million hours of videos are watched on YouTube each day
● 72 hours of video is uploaded to YouTube every 60 seconds
● Facebook generates 8 billion video views on average per day
● These videos account for a 100 million hours watched. Every day
● Cisco states that within 1 year, nearly a million minutes of video will be shared every second
So, now that we know that video is what your brand needs to market itself properly, the question is — how do you do it? Not every brand has got a unique product or a message that will go viral. However, what every brand can have is a video marketing team or partner. These folks will package and repurpose your ideals and your brand values into targeted videos that catch your customers eye. Companies like Adaan Digital Solutions are forerunners when it comes to showcasing your brand and making a video that’s sure to go viral!
