Make Every Dollar Count: Solo Ads
Paid traffic has always been considered one of many pillars for promoting and getting a potential customer. It is a practice well known today between professional marketers in promoting a business or any offer through search engine ads like Google, Bing ads, or through social media ads such as Facebook , twitter , Instagram , LinkedIn and many more social media ads. Yet these types of paid traffic indeed are effective but due to harsh competition and the limited budget many people or companies have, the results tend to go not as expected. Not to mention the knowledge and the necessary skills required to create these campaigns and adjust them as you progress otherwise you would be throwing a lot for so little and in most cases for nothing.
As a marketer, getting the customer to take action through normal ads might take days or perhaps weeks plus the high expense for running your ads, and that is the customer's nature. You are a good example, if you wanna buy something online you won’t buy it instantly unless you knew all the details and the specs regarding the product you want to buy. You want to make sure that the dollar you invest in buying the product is the most right decision you will take, and that's how the customer approaches you product or service you're offering. So the question is how to get the customer to take action with the least cost ? The answer is Email Marketing, but not any Email marketing as we will discuss in-depth strategy that will save you a lot of money and definitely get our potential customer.
Now its time to talk about our little strategy, however we need to differentiate the difference between implementing the normal way of building an email list and our strategy. The normal one usually starts by running ads online using google ads, Bing ads or any other type of ads. The potential customer clicks on the ad and reaches our landing page which contains a form that requires the first name and the email of our client and from their we start contacting him every each day until he decides to put his order. But we will face several problems that will run our budget in no time:
- The potential customer might be uninterested in your offer and he just casually clicked on the ad which will cost you money for nothing.
- Competitors might recognize your ad and start clicking on it just to cost you much more.
- The technical know how of creating your ads, plus creating multiple ads with different settings to test out which one performs best.
So you will end up burning your limited budget for little or no rewards. You can hire a professional to help you with these issues but it will still cost you more money as well.
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So how we can overcome all these issues ? Well, how about buying traffic from other marketers who already had run ads, and built their own lists ?who also offer high quality traffic and charge less for every click, meaning we bypass all the trouble we could’ve had if we choose to run things the normal way. So the question is: “Where we can get this kind of traffic ?”
Udimi
The answer is Solo ads, and one of the most reputable marketplaces for solo ads is Udimi, from their you will be able to sort out sellers who provide email list subscribers interested in specific niche such as Health , business opportunities (Bizz opp), make money online (MMO) , and much more.
One of the most advices and recommendations that sellers give on Udimi to buyers is to notify them about creating a well built landing page with a form to collect emails instead of sending the traffic directly to your offer. As we discussed earlier, what they are trying to tell you is that the buying option might not be instant and it might take some time for your customer to have the decision to buy.
Sign up for Udimi and get $5 discount on your first order
Now you're all set , you still need to sign up for the best email marketing platform that will help you in your endeavor, and one of the best email marketing platforms out there is GetResponse.
GetResponse
What makes GetResponse stand out from other email platforms is its combination of email marketing, marketing automation, landing pages, webinars, and other features, all in one integrated platform, plus their affordable prices for all individuals and business sizes. They offer a 30 days free trial for their paid plans so you can test out their features.
Go ahead and give GetResponse a try!
Final Words
Using creative and new methods in approaching your customers or audience is what you need for most success. The more creative and distinctive your methods and strategies are the more successful and money generating your campaigns will be.
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