Project Brief
My Capstone project revolves around a music festival that focuses on Metal music. Our Professor assigned us to make six products revolving around our subject. But, before that, we worked on early process planning and going in-depth about who our product is for, its business model, what its future would look like, etc. We did this in a project definition assignment.
Target
My target audience is geared towards those in high school to those in their early 60s who have a love for the metal subculture. Whether they’re new to the genre or have been listening for years, they are who I cater to with this festival.
Description
My project will be a music festival revolving around the metal music subgenre. It will include different deliverables, including merchandise, posters, visuals for the stage, and an app to help those find their way through the festival, like a Wayfinder.
Evocative Words
- Celebrate
- Harmony
- Community
- Intense
- Chaotic
- Entertain
- Passionate
- Noisy
- Modern
- Bustling
Attribute Spectrum
Future
In five years
- It would look like a big festival held in many different areas year-round.
- It would be a successful festival that would become a well-known name in the metal community.
Business Model
- It would make money by catering to those who enjoy the metal subgenre, no matter what metal genre. It will advertise to those who enjoy the music and want to be more involved with the community.
Designed Products
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The primary products will be
- Posters and brochures that give information on the main event with listings and more decorative posters. Brochures would also include the line-up of bands and give information on the metal subgenre for those curious.
- A wayfinding app that can help people find their way around the event, find food, tents, and other activities going on. It can also be used to see the line-up of bands and at what time each will perform.
- Clothing merchandise, including shirts, hoodies, hats, bracelets, jackets, etc.
- Attire for the workers of what they would wear.
Purpose
- It exists because it’s a music festival that can bring a group of people together through its music. Many music festivals exist, but I have yet to see one solely based on metal music.
- It would be meaningful because it can unite people and allow them to enjoy themselves unjudged.
- People will want it because it focuses on a specific genre of music, and they will be able to see all their favorite bands in one place.
Why it Matters to Me
This project matters to me because I am a big fan of metal music myself, and being able to work on a project revolving around it intrigues me. Not only that, but I’ll be able to undergo the hypothetical experience of designing for a music festival. It’s not only personal to me and something I’m passionate about. I know many others are also passionate about music, so I already have a hypothetical, devoted audience to cater to.
