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Kayla Itsines Empire

1 min readNov 2, 2017

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Kayla Itsines is growing her workout empire more everyday.

Her BBG guide stands for the Bikini Body Guide. This guide is an eBook containing 12 weeks worth of 28 minute workouts plus more information about fitness and healthy eating. BBG has been around since 2015 but is now available on her app just in the past year .

With 7.8 million followers as proof, Itsines has managed to create a huge name for herself in the fitness world. Her mission is to help as many women achieve their dream body and gaining confidence in doing so. So far, her mission is working. Kayla posts daily Instagram posts to show her followers body transformations using the hashtag #BBGprogress.

It’s unlikely that you will scroll through your social media feed without seeing something about Itsines and her workouts. The hashtag #bbg alone amounts to 6,222,893 posts, #bbgprogress has 791, 986 posts and there are many more about her and her workouts.

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#bbgprogress

Her Website gives not only workout advice but healthy eating advice. Along with her workout motivation, followers are motivated by her healthy eating habits.

If you’re ready for the commitment, you can transform your body and gain conifidence with one of the million people who are doing so as well.

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