How to write Killer Instagram Captions
Hey, I know you are here to boost your social media dramatically using Instagram captions
(Ps: these strategies and principles to write killer caption can be used to grow your LinkedIn as well)
Now, first things first, like all types of Copy, Instagram captions too follows ABCs of Copywriting
A - ATTENTION with a great Graphic and great Headline
B - BENEFIT having some sort of value of education or inspiration
C - CLOSE with one clear and concise CTA
Okay?!
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Tip 1: To get more LIKES, share a relatable story
From my experience working with personality based brands so far, Sharing your Face and giving an overview of any given situation or Behind the scenes does help you grab people’s atttention. It also helps them get connected to you faster, leading them to buy from you faster.
Tip 2: To get more SAVES, share your favourite tips and tools
The top most saved posts from one of my client’s Instagram, were short educational list of tools and resources from their niche. So these kind of Top 5 or Top 10 list gives short invaluable lesson for your audience, which makes them refer back to it again and again.
Tip 3: To get more SHARES, post a thought provoking meme or quote
Memes and quotes they both are powerful and universally accepted. Only if you keep it relatable to your audience they’re gonna share it within their community. Pro tip: People only share stuffs which is humorous or give them a sense of belonging
Tip 4: To get more COMMENTS, ask a simple question
Make sure to ask a question that requires them minimal efforts, obviously- “Thoughts on this?” won’t get you any answers. You might wanna ask your question in the graphics and in the caption too.You can keep the answer open-ended or close ended, just make sure that they do not have to use their brain so much.
Pro tip: This works like a charm for almost everyone. It gives a lot of engagement to your profile, hence the algorithm pushes your profile to grow more.
Tip 5: To get more LEADS, provide valuable resources
So, if you expect them to actually buy something from you, you have to first give away something for FREE make a post for you freebie, mention it’s value and benefits in the caption, Give a CTA of “Link in Bio” and capture their emails.
Tip 6: To get more FOLLOWERS, make it more playful and have fun
I can’t stress this enough, never forget to add a pinch of your personality to your texts. Add emojis if required- Embrace your brand tone, it could be fun-loving and witty or Professional and serious.
Lastly, doesn’t matter how big or small your Captions are just make sure to follow these tips if you want to get certain results and grow your account crazily.
Bonus: Here’s a tool called Later, I use to schedule my client’s Instagram posts which saves me a lot of time and energy, I hope it will help you as well.
If you like this article: I would like to hear “hi, my name is ____ I read your article on Medium and I liked it” from you on my Instagram
