How To Show Up in 90% of AI Search Results
AI search changes not only the way customers search for information, but also the way companies show their expertise and work.
I recently came across an article on how repair shops can be found in AI search, and I agree with its recommendations 100%. This is exactly what I’ve been telling one of my clients.
It recommends;
- Documenting real work
- Answering the questions customers ask
- Discussing their areas of expertise
- Making sure the Google Business Profile is up to date.
Take this as your sign to change your SEO strategy if you want to show up in AI search results. Search engines are getting smarter every day and can recognize companies that demonstrate real expertise in their fields.
A generic page for a particular service you offer tells search engines that you are qualified, but a more specific example of work, an answer to a customer’s question, a case study, or a detailed description of a solution will give the customer much more useful information to choose from. The latter is more likely to be cited by ChatGPT and other AIs than generic posts.
How do I get started with AI Search visibility, Alphan?
Imagine you run an auto repair shop, and a customer brings in a 2020 Range Rover Sport because the vehicle shakes when braking. Your shop has dealt with a similar issue and has an existing work record which includes the customer’s description, diagnostic findings, repair performed, and final result.
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Instead of publishing a generic article titled “Why Brake Repairs Matter,” You can turn that specific job into content such as “What Caused a 2020 Range Rover Sport to Shake While Braking?” That is more useful to a real customer, more distinctive than template copy, and more likely to demonstrate the shop’s practical expertise.
Use this strategy to build trust with customers and make the business easier for search engines and AI systems to understand. Good thing it applies to virtually all industries, not just service businesses.
For example, if you brand sells CRM software, you can create similar content, such as “How a Landscaping Company Turned a Website Enquiry Into a $12,000 Project With Faster Follow-Up.” Instead of just describing your CRM features, explain how the lead arrived, where the follow-up process previously broke down, how the CRM organized the communication, and how the business used reminders and automated messages to keep the opportunity moving.
Wellness brands like RealBotanicals can also apply this new strategy to dominate AI search results and increase sales. For example, instead of publishing another generic article about kava and kratom, I would take an anonymized question such as “What is the difference between Kava Karma and a kratom-kava shot?” and turn it into a verified comparison supported by product labels, COAs, responsible-use information, and links to the relevant products.
Days of gaming the algorithm using keywords and unrelated links bought simply to increase a domain rating are GONE!
My name is Alphan, a content writer and SEO strategist who appreciates AI Search and AI tools, but only uses them as his second brain, NOT a replacement for the good-old creative process.
My portfolio: https://workolio.app/bestseocontentwriter
Shoot me an email at mainaalphan@gmail.com for SEO, AEO, and Writing Support.
