Expression of Ideas
So I have currently been reading the book, Expert Secrets by Russell Brunson. It touches on points such as how to handle your business like an expert and what business funnels are etc. However, I came across one topic he touched on which resonated with me. It was the power of just showing your ideas. He talks about all these curious concepts that are so good, that I had to interrupt my reading and share these with you.
Document, Don’t Create
There is a line between documenting and creating. It seems stupid at first, but it will make a lot of sense in the explanation. To understand why documenting is in a word, more superior to creating is that documenting is just a version of creating that is more practical. Creating requires more thinking and effort to do, whilst documenting isn’t planned. It is simple to do and is much less of a struggle compared to creating.
There is a good example of this that Russel Brunson shares in the book. He talks about this thing he did, which he called Marketing in Your Car which was a podcast he made. All he did was go in his car, and while he was going to work, he would just talk in his car about marketing and post it, no listening or anything, just doing it. The first 40–45 episodes were bad, but he had the quantity without the quality, soon, he started to put more quality into it and after that, hundreds of people would tune in to it.
You need to understand that documenting just shows that you dare to not only just say whatever the heck you want, but also allows you to change other people’s perspectives. Just hopping on Facebook live (obviously knowing what you’re going to talk about), and talk about that. Then the quality increases and you are soon on a roll.
Being Prolific
People see prolific as someone who has a strong interest and passion for doing something, like being a prolific reader is someone addicted to reading and being filled with new thoughts and ideas. But Brunson brings a new definition to the word. He defines prolific people as people with abundant inventiveness. This definition is perfect. It gives reason to why being prolific isn’t hard, and adds to the fact of documenting.
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Being prolific and documenting at the same time is a combination that can lead to success. People will, however, criticise you in whatever way as they think your opinion is dumb, but others will show their support for you. Creating polarity makes you more noticeable, but there is a slight flaw, having supporters and haters means you have to have more supporters and convince the haters to consider and rethink their opinions.
You need to master the power of persuasion. By doing this, you manage to get all your neutral or hater audience to support your as all your reasons outnumber their own and yours have many more major benefits. Make sure that your opinion is well considered, don’t make it religious as you don’t want to be intervening with everyone’s religion. Make sure it is something you love so dearly, you will document it to your heart’s content on it. This is how to create a raving audience and be prolific
Master Persuasion
The power of persuasion, as I mentioned before, is vital to building an audience that is mostly supporting you. It is a hard thing to do, but it can be done.
The key is to follow this quote by Jay Abraham
“If you truly believe that what you have is useful and valuable to your clients, then you have a moral obligation to try to serve them in every way possible.”
Having this mentality, of choosing what you love, is amazing. Choose a topic you’re interesting in, for me it’s technology. Now as you already have a broad knowledge of it, it’s easy to back up all your decisions, so talk about the topic you know best.
