Uber Everywhere
. From first glance, this ad looks more like a credit card company or maybe a travel agency that’s showing their consumers how outgoing and adventurous this brand is. Instead, the company behind this ad is a new taxi company, Uber. The ad shows three different pictures all containing a one word explanation; explore, brunch, and ride. The picture that goes with each word shows a very appealing place to explore, eat and a nice car to be driven in. In this uber ad it shows a more Pavlovian type of advertising and advertises the need to escape, psychological needs like eating and the need for aesthetic satisfaction. This advertisement is very convincing because it hits not one but three different things we want as humans. Therefore making the uber companies customer increase dramatically.
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. The first word, explore, in the ad captures the audience’s attention by telling them, “If you use uber, you can escape from your stressful life at work or at home.” The picture shows in the reflection of the glass on the restaurant, a huge apartment complex. By showing this reflection and people sitting inside, the consumers get the idea that when they take uber, they’re going to almost be pos into a new life. The second word, brunch, shows a close up picture of a delicious looking meal and out of focus in the back are the hands of another person eating a meal that seems just as appetizing. This is put in the middle of the ad to show the consumers that uber satisfies your need to eat, and when you’re eating it’s high priced, satisfying meal. At the end of the three word sequence is the word ride. Behind the word ride is simply just a handle of what seems to be a shiny, silver, new car. By putting a sleek looking silver car for the background uber is showing that by riding with them, you’ll ride in a nice, new car that is pleasing to you. Showing just the handle in the picture tells the consumer that it’s not just one specific brand of car they drive, all the cars that are being driven are different and equally aesthetically pleasing.
. This advertisements target audience seemingly targets the upper middle class male, who is stressed out, and is focused on cars. They have a city in the first picture of the ad which reminds me of a little coffee shop downtown New York, with this description of the first picture I would also say their target audience is for younger people from about 18 to their mid twenties looking to find new places to explore. With the absolutely tasteful looking food in the second picture, they’re trying to target the upper middle class by showing food that, obviously, is pricey but tasty. This targets people who are attracted to expensive foods, such as upper middle class people. Lastly, the picture of the car seems to attract more of a male gender audience who like to travel in style, making their target audience men who want to travel in style as well.
. In the end, by uber using this as their advertisement more people will start to download the app to use when they plan on going out and need a quick and easy way of transportation. They portrayed uber as a mystical taxi company that will help you escape from your stressful life to a life where there’s expensive food and pretty cars. The users of this company take part in this company because of its outreaching commercial. This positively affects the company’s rate of consumers and the way the company presents themselves to society
