Stimulating the Comment Section. How When Even the Biggest Creators Dismiss It? It’s Actually Pretty Easy; Here’s How:
You’ve been getting engagement on your YouTube videos, but you don’t know how to get your existing engagement to go the extra mile. 🛣
That’s because you don’t master your comment section! 🏹
The comment section is equally important as likes and number of views and yet much more complicated to work with. So much so that even the richest and most successful creators outright dismiss it. That’s a massive mistake according to science… 😱
Yes, YouTube is an algorithmic game, but as explained in a previous post, the algorithm is not at all focussed on your content but on the viewer behaviour it causes. This means that to play the “algorithmic game”, you just have to make the best quality content for your target audience. And this involves understanding their preferences. 💘
Traditionally, understanding viewers’ preferences meant parsing from the thousands (if not millions) of YouTube comments per video the positive and the negative mentions. This bucketing system would’ve allowed creators to understand what viewers liked or not and in what proportions. Given the overwhelming volume of comments however and without a proper system, it was impossible to even vaguely tell WHY viewers felt any kind of way regarding your content. 🤷♂️
Here are the 2 primary ways to stimulate more engagement using only the comment section:
📨 Replying to comments: Stardom is clearly evolving towards those who are more personable and relatable. There is truly no better way to forge a very-long lasting and human relationship with your own viewers than addressing their comments yourself. We live in an era where real celebrities are both famous and our friends too! Simply liking and retweeting just doesn’t cut it anymore.
🖼 Drawing a picture your audience: If you make content for your target audience, then your choice of video topic, your tone, editing, scripting and/or language, and etc will all be materially affected. The best way to clearly delineate an audience is to deeply examine and interact with your existing viewer base and that of other creators in the same space as you. See if you’re able to get a clear picture of their defining characteristics. Those can include age, geography, and etc… But what is really neglected is the language used by viewers, their interests in general, and who they are in real-life (e.g. a librarian with lots of cats).
Get Antoine Yi-Cheng Tian’s stories in your inbox
Join Medium for free to get updates from this writer.
Here are 4 benefits we can provide you:
🤯 10x your engagement impact: We help you identify the most important comments to reply to.
⏳ 10x the quality and speed of your comment replies: We don’t just help you save time; We make a previously unfeasible task incredibly convenient, effective, and easy.
🧠 No more yuckie charts: We paint a biography-like picture of what your viewers are exactly like. This is next-gen, organic, and deeply intuitive understanding at your fingertips.
🤺 We give you these same tools to evaluate other YouTube creators!!
Big creators “post and ghost”. Science proves this is a mistake, and this is where you’ll win. This is where we help you!
Sign up to our waitlist and newsletter to secure a no-commitment pre-launch low price: https://landing.emomachines.xyz/
(Source: https://blog.hootsuite.com/social-media-engagement/)
