For this exercise, we were tasked to express words through the use of typeface. Given a list of words to choose from, I decided to work with the following:
Rebellion
Serendipity
Future
Iterations
Rebellion
When thinking about rebellion, I wanted to express rebellion by using a typeface that predated computers. One that felt like it could be put on a poster and paraded around a war-zone. As such, I looked into serifs and scripts.
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Future
To express “future,” I wanted to choose a type that looked as little like hand-writing as possible. To do so, I experimented with types that had higher font-weights as well as monospace.
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Serendipity
To express serendipity, I wanted something with lots of curves and motion.
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Final
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Exercise Three: Typographic Hierarchy
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Linespacing — Typographic weights — Horizontal shift or Indentation
