NBCUniversal New Ad Formats Tap into Metaverse
NBCUniversal unveiled its fifth-annual lineup of new commercial innovations, which among others include leveraging AR for immersive metaverse-type experiences.
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The AR Portal uses NBCU’s augmented reality technology as an entry to the metaverse. It’s a mobile-led initiative that takes consumers from popular content they love into a more immersive environment via a QR code where brands can connect further.
For example, with Bravo’s popular show “Top Chef” where viewers can go use their mobile phone and QR code to go into the Top Chef kitchen virtual environment, with marketer brands immersed and viewers get to feel like their cooking (in avatar form) alongside chefs.
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