SPAR NI Creates Virtual World
The Consumer Insights Lab on Ulster University’s Coleraine campus is the first Virtual Reality grocery store facility on the island of Ireland for shopper research, is modeled on a real-life Henderson Group SPAR store, and will enable the company to gain even further data on how and why local shoppers choose specific groceries in a store environment.
Ulster University Business School has invested in the new Virtual Reality facilities in a bid to help support local food and drink businesses to better understand the “why behind the buy”. The new VR suite encompasses a virtual UU SPAR store complete with every real element of a community store from Point-of-Sale messaging to promotional packaging.
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