Redesigning with Euronics
Redesigning with Euronics
From May 14 — August 1st, 2025
Supervisor: Mr. Abhiyant Design Mentors: Ms. Sonam, Mr. Kamal
I worked with the design team at Euronics, attending on an alternate-day schedule- Mondays, Wednesdays, and Fridays-throughout the internship period. My direct supervisor was Mr. Abhiyant, and I received guidance and mentorship from Ms. Sonam and Mr. Kamal, both senior members of the design team.
During the initial weeks, I was trained in foundational sketching techniques and encouraged to build a strong visual communication process. The team introduced me to Euronics’ product line and manufacturing capabilities, which gave context to the project I would be handling.
The initial purpose of my internship centered on a design project focused on the EH24 Ultra-Thin Hand Dryer which then shifted to producing a new design for EH 210. I was responsible for exploring potential improvements to the product’s form, usability, aesthetics, and overall user experience.
This journal presents an organized summary of my internship experience, including the training received, the scope of the project, the design development process, and the key outcomes. It also reflects on the skills I developed and the professional experience I gained while working within an established design team.
Onboarding and Training
Joining as an intern I was given an initial orientation session, where I was introduced to the design team and familiarized with the company’s approach to innovation, product development, and its extensive hygiene product portfolio. It was an immersive boot-camp. A detailed orientation by Abhiyant sir introduced me to the hygiene-product portfolio and a multidisciplinary team whose experience towered over my first-year credentials. In parallel, I observed Euronics’ product line, studied their existing design language, and familiarized myself with presentation and communication methods and formats used within the team. This phase built a strong foundation for my contributions to upcoming projects.
Early on, I was encouraged to develop fluency in sketching and constructing forms from scratch — starting with the fundamentals of line control, form construction, and understanding the use of line weight to convey three-dimensional depth. I learned techniques for rendering light, shadows, and reflections, helping me visualize form on a paper my flat 2-D surface more effectively.
A significant part of this training was dedicated to drawing free forms inspired by George Yoo’s methodology, where I practiced sketching without constraints and then gradually integrated defined keyword constraints.
These clusters –
1. Clean, minimal, edgy,
2. Futuristic, bold, sturdy, and
3. Fluidic, curvy, modern — guided my exploration.
Using references from Pinterest and other design platforms, I created multiple mood boards and practiced generating forms based on inspiration objects aligned with these themes and creating my own inspiration and sketch mood board.
Project: Redesigning the EH24 Hand Dryer
Initial Brief and Understanding
My primary project involved redesigning the EH24 Ultra-Thin Hand Dryer. After receiving the initial brief, I worked on framing the problem- clarifying the design brief refining the problem statement, focusing on both the technical shortcomings and the aesthetic gaps in the existing model.
Through discussions with the team, I gained insight into the product’s usability, surface design constraints, motor placement challenges, and user behavior patterns. The emphasis was placed on developing a solution that was user-centric, visually clean, and manufacturable.
The chosen Design Brief –
‘To redesign the EH24 hand dryer to embody a more ergonomic, modular, and aesthetically iconic form, without compromising on its original strength — ultra-thin, efficient, and fast hand drying.’
Research & Ideation
In the early ideation stage, I conducted a detailed competitor analysis and benchmarking of premium hand dryer designs across global markets which fit the constraints of the design brief that I created for this project. Accordingly, I created mood boards based on present design trends that fit the design brief and the product requirements helping me branch out to varied design directions. My inspiration mood board was built around the words “Bold and Sculpted”. Subsequently, I began sketching concept forms based on these. Inputs from mentors and iterative critiques helped sharpen my design approach. These interactions allowed me to better align my ideas with industry and the company’s expectations while maintaining design individuality. I produced numerous thumbnails clustered around my chosen keywords mentor critiques stressed “show flow, not just shape but use shape to create form” this principle helped guide my sketches.
Concept Development
The initial step for me was to study the motor’s shape and mechanics. I was provided with a CAD model of the EH24 motor and utilized the Euronics website to delve into the internal engineering aspects of the same.
I developed multiple iterations of sketches based on my presentation, exploring combinations of modern minimalism and ergonomic usability. Working with the design team, I refined the aesthetic direction, keeping the form grounded in Euronics’ brand language while also pushing the visual identity of the EH24 forward.
I explored potential drip tray design extensions beneath the main body, aimed at improving hygiene and user interaction. While conceptual, these ideas were incorporated into a broader discussion on improving form and functionality. I explored many other innovative yet realistic design forms as well.
During the upcoming weekly check-in meetings, my senior mentor and I, who were collaborating on the same project, presented our concept sketches for the project. Despite our efforts, my final concept was not selected for the EH24 redesign. The team opted for Ms. Sonam’s design, which more effectively met both the technical and aesthetic requirements. Nevertheless, I was encouraged to independently develop one of my sketches. An instructive moment in objective design review. This experience also provided valuable insights into the company’s preferences and considerations for engineering, manufacturing, and product aesthetics.
Pivot and New Design Direction
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I began with disassembling one of the older models of the Handryer the EH21NW to take accurate dimensions of the motor using a vernier caliper and recording it all to adjust my designs and transform them digitally.
Weeks 5–6 translated the strongest sketches into Shapr 3D volumes. History-based parametric tools let me iterate surface and nozzle angles in minutes, while also helping me render and showing me virtual previews that helped quickly visualize the model better.
I continued working on my concept using Shapr3D, learning CAD modeling in real-time and improving my ability to iterate quickly. A significant challenge occurred when I received the wrong motor dimensions, leading to multiple revisions and adjustment. Midway through the process, during a Tuesday team meeting with the co-founder, the decision was again made to pivot. The dryer project was dropped in favor of reusing the EH24 motor in a new product-the Trion dryer iteration, the model of the sketch that had previously been approved.
This decision necessitated a comprehensive redesign within a week, adhering to the Trion form language and encompassing 210 functionalities. In week 10, the priorities were reversed, with the repurposing of the EH24 motor within my previous CAD model of the shelved hand dryer shell. Despite the compressed timeline, I approached the task with renewed vigor and confidence, bolstered by the guidance of my supervisor. Given the challenges, the second phase progressed more smoothly than anticipated. I had gained a thorough understanding of the constraints, requirements, and Euronics’ design philosophy, which enabled me to deliver effectively within the revised scope.
Additionally, I utilized Procreate to assist me in labeling and etching the necessary branding onto my product.
Challenges Faced
During the course of my internship, I encountered a few challenges that impacted both my workflow and overall contribution. One of the key limitations I faced was with Shapr3D — it offered a user-friendly and intuitive interface, making it easy to learn, but it lacked the versatility and range of commands one was accustomed to in software like
Rhino and SolidWorks. Functions such as “join” and “close sketches” were unavailable, leading to occasional glitches and incomplete forms. As a result, certain corrections had to be made in Rhino and SolidWorks, often with the guidance of my supervisor. This process highlighted the importance of working with tools that ensure precision, especially in professional design contexts.
Additionally, since I was only able to attend the internship on alternate days due to scheduling constraints from my side, it did affect the extent of hands-on work I could take on. While I made the most of the time I had, I recognize that a more consistent presence would have enabled deeper engagement and more impactful contributions. These experiences have not only made me more adaptable but have also emphasized the need to continue building proficiency in more advanced design software.
Future scope of this project
Looking ahead, the project still has several critical phases to go through before it reaches completion. The current product design is yet to undergo a detailed engineering review, after which it will be refined based on technical feasibility and manufacturability. Once those adjustments are made, the design will proceed to prototyping, followed by final approvals for production and branding. This entire process is expected to span approximately 2 to 3 months.
Unfortunately, I will not be able to be part of the full development cycle, but I am sincerely grateful for the opportunity to contribute during the early and crucial stages of the project. Being involved in this phase has been both insightful and rewarding, and I take pride in the work I was able to deliver as part of the team.
Learnings and Skills Gained
Technical Skills:
− Proficient in sketching from scratch, rendering techniques, and perspective drawing
− CAD modeling using Shapr3D, iterative prototyping
− Understanding design thinking, benchmarking, and material analysis
Soft Skills:
− Communicating ideas clearly through visual and verbal storytelling. Feedback loops every other day sharpened my communication.
− Receiving and integrating critique constructively
− Managing time effectively under changing project scopes
− Factory visit to the the production house and meeting the head of the engineering department clarified DFM
realities and scope - seeing jigs and tool and welding stations and more machinery and assembly contextualized my sketches
The internship gave me direct exposure to real-world product development challenges, balancing creativity with practical engineering and manufacturing requirements.
Reflection
This internship was a period of intensive growth — both technically and personally. Being the youngest (and only) intern initially felt intimidating, yet the studio’s open critique culture turned vulnerability into rapid growth. Each design pivot taught me to treat constraints as creative catalysts. Most of all, daily practice — an hour of cubes, ellipses and contour shading — proved the fastest route to competence.
I developed the ability to think on my feet, adjust to feedback quickly, and deliver within tight constraints. I also learned the importance of team collaboration, adaptability, and understanding end-user needs deeply before jumping into ideation.
Although facing rejections and design pivots was challenging, it pushed me to stay resilient and look at problems with a solution-driven mindset. I am especially grateful for the guidance of my mentors, who supported me with honest feedback and professional insight at every step.
In the future, I intend to embark on a series of user-centric and sustainable product innovation projects. Additionally, I will enhance my proficiency in CAD software, such as Rhino, SolidWorks, and Key shot. By the end of this internship, I aspire to develop a profound appreciation for collaborative design processes. I am confident that this knowledge will be invaluable in my future academic and professional pursuits.
A heartfelt thank you to the entire Euronics design team for their mentorship, encouragement, and for trusting me with real, challenging work.
