How to Get Your Brand Cited and Recommended by ChatGPT

To improve your chances of getting your brand cited and recommended by ChatGPT, make your website accessible to search, answer the questions buyers ask, and publish evidence that explains exactly who your product helps. Support those claims with credible references beyond your own website. Then measure whether ChatGPT finds the right information and uses it accurately.

There’s no guaranteed placement. OpenAI says ChatGPT search considers multiple factors related to relevance and reliability, and explicitly says placement isn’t guaranteed.

A useful ChatGPT SEO strategy starts with a sharper goal: make your brand easy to evaluate for a specific purchase. A recognizable name is useful. A documented reason to recommend it is more useful.

Getting cited and getting recommended are different goals

A citation is a reference to a source. A recommendation is advice about what someone should choose. Your company can earn one without earning the other.

For example, ChatGPT might cite your guide to email deliverability while recommending another company’s email platform. It might also recommend your product using an independent review, without linking to your website.