Advertising Agency Strategy: A Four-Step Ad System
This advertising strategy makes people aware of your brand, retargets them on every channel, provides value, builds trust, and gives them a place to buy when they are ready.
If you truly want to scale, advertising is what you need to implement.
This advertising strategy gets people aware of you and your brand and then retargets them on every single channel.
They remember you, see you as a brand authority, start to trust you, and call you because they’ve seen you in their feed every single day.
You only have to set this up one time. If you do it right and create this advertising strategy for your business, it will help you spend less on ads and get a better result.
What Does an Advertising Agency Do?
We set up everything from Google Ads to Meta ads, Reddit, OpenAI, ChatGPT, LinkedIn, YouTube, and X.
We set up the blog page you need to send your leads to, the newsletter they should be signing up for so they never forget, the landing page that gets more conversions and gets people interested in your brand, and the schedule page where they can schedule with you or purchase your product.
If you have an ecommerce brand, they can purchase your product. If you have a service business, they can schedule a call.
The goal is to build an advertising system that introduces people to your business, provides value, collects their data, follows up, builds trust, and gives them a place to purchase or schedule when they are ready.
Why Sending Ads to Your Homepage Does Not Work
A lot of times, people only do step number one.
They try all these ad channels. They hear Facebook ads are the next best thing. They hear they should be doing Google Ads, so they spend all their money on Google Ads.
They send people to one page.
What happens after that one page is where you lose all of your customers. Your customers don’t care about you, they don’t remember you, and they don’t even know what your business does.
When somebody first hears about you, they don’t know you. They don’t know your brand name, they don’t know your website, and they don’t know if they can trust you.
Why would you try to get them to schedule a call with you or buy something from you?
You want to provide value the first time someone hears from you.
Step One: Send Them to a Blog Post or Listicle
When we run ads, we send people to a blog post or a listicle that provides value.
What’s a YouTube video you can make? What’s a blog post you can write? What’s something you can put on your website that’s pure value?
You can still have a newsletter opt-in. If they want to opt in, they can. But the goal is to provide education and value.
You’re not trying to sell them. You’re not trying to get them to schedule with you. You’re providing education.
As soon as somebody sees you from your ads, send them to the blog or listicle page so they can learn.
This provides value to them, but it also provides value to you and your brand because you’re collecting their data.
Once you get their data, you know they’re interested in your brand and your product. Now you can trigger the retargeting ads so they never forget.
Make Your Brand Show Up Everywhere
We send Google Ads for our keywords to a blog post.
Advertising strategy. Advertising agency. Advertising system.
The first time somebody Googles anything about ads, I want them to learn from me.
The next time they’re on Facebook or Instagram, I want them to see similar ads to our website.
Use the same colors, same logo, same images, and same copywriting.
Now they’re seeing you in more than one place.
You want your brand to be everywhere. That’s what shows authority.
Show the ads on LinkedIn. Show them on X. You can show them through YouTube videos, Reddit, ChatGPT, and TikTok.
The goal is to be omnipresent and to be the brand they can trust.
You’re not trying to get millions of people to see these ads. You’re not trying to go viral.
You’re trying to build a collection of about a thousand people who are interested in you and are your exact ideal customer.
Step Two: Retarget Them and Build Your Newsletter
Once you’re done with step one, find the ads, send people to a blog post, and collect their data.
The next group of ads starts retargeting them. You can retarget them on all these different platforms.
Get AutomationLinks’s stories in your inbox
Join Medium for free to get updates from this writer.
Set up the same ads and similar copywriting. You know they’ve already been to your blog post or listicle. They’ve already learned something from you.
Now it’s time to collect even more data from them.
Send them to a newsletter page.
A newsletter does not require them to commit to something. They don’t have to schedule a call. They don’t have to buy anything from you.
If you’re going to spend money on ads, do it the right way.
I see so many businesses losing money, spending money on ads, and not doing the follow-up.
The follow-up is where the money is.
Once we send traffic to our newsletter, we start emailing them once a week.
The emails are not there to sell them. I send an email to educate them.
Use your emails to educate them.
The emails also help remind them.
The name of this whole advertising strategy is making sure people remember you, not your competitors.
Step Three: Send Them to a Landing Page
The landing page needs to offer something beneficial to your ideal customer. It needs to provide enough value for them to opt in again or say they are interested.
It needs to be around the same exact keyword and the same exact ad you were running from the beginning.
If your landing page says something completely different, no one is going to sign up.
For us, we’re talking about an advertising agency.
They see the blog post. They see the newsletter. Now they see the landing page, and it gives them something valuable to opt into.
Whatever somebody found you through, back it up with the offer and give them something of high value on that page.
Where did your ideal customer find you? What were they interested in? What’s something you could help them with? What’s something valuable that can give them an instant result?
Once somebody starts using what you gave them, they’re more likely to hire you when they decide they cannot do it on their own.
Step Four: Give Them a Place to Schedule or Buy
You’ve given people lessons, a newsletter, and something of value.
Your ideal customer is going to think, “I don’t have time to do all this on my own. I don’t want to be an expert in this. I just want my problem solved.”
Who are they going to call when they are ready to get their problem solved?
They remember you. They receive your emails. They see that you’re the one who can bring the gap together and solve their pain point.
If you prove this over and over, they’re going to schedule that call with you to solve the pain point.
No one makes the decision at step one.
How Much Should You Spend on This Advertising Strategy?
Once you have the system in place, you can spend less.
The most expensive ad you can run is step one, the awareness stage, because you don’t know who that customer is yet.
The lowest-cost ads you can run are the retargeting ads because you already have the data.
I recommend putting aside 60% of your budget for step one. That helps you identify the exact person and exact customer.
Use the other 40% across the other channels and focus on retargeting.
Once you finish testing and start collecting the data, you can focus on the keywords that convert instead of spreading your budget across a hundred different keywords.
Set Up the Advertising System Once
This advertising system can run every day, every week, every month, and every year.
You will have to test different creatives. You may have to change the offer on your landing page. You have to make sure all your pixels are working and tracking the right people.
Once it is set up, tested, and proven, you can let it run.
We have a proven advertising strategy that we can copy and paste for you.
Once it’s set up, it’s time to scale.
Don’t waste your money. Don’t send ads to your homepage.
Set up the system, run the ads, and get the results.
