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Ava Pittorino

Ava Pittorino

Student at Salve Regina University | Marketing and Communications |

“BieberChella”

2 min readMay 7, 2026

Author’s Note:

This news story talks about the exciting Coachella, which takes place every year in California. I was able to learn more about the music festival that I didn't already know, and got to see attendees and viewers online's thoughts about performances. Justin Bieber was the top hit this year, altering the name to “Bieberchella.”

Today, with Salve news reporting with our special “BieberChella” rave. Here are today’s insights from sunny California. Fans are posting and raving about “BieberChella” as Justin Bieber makes his appearance at the annual Coachella event in Indio, California, which draws thousands of celebs and influencers each year.

NBC News reports Bieber returned to the festival stage with a performance built around nostalgia, revisiting songs and videos from the early YouTube era that first launched his career. With just his Laptop and internet connection, he turned the stage into what fans call a “YouTube viewing party.”

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Some are upset with his performance and feel his whopping 10 million dollar check wasn’t earned. Others say, “ This show felt like it was made for the real OG beliebers,” having the best time, turning something into his own, playing his best hits.

Several surprise guests also joined Bieber during the show, including The Kid LAROI, Tems, and Wizkid, helping bring more energy to the second half of the performance.

Week two will be interesting to see what he plans to do after receiving both good and bad feedback.

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Indigo California, Where Coachella takes place.
Photo by Scott Hendrickson on Unsplash

Sources: NBC News. “Justin Bieber’s Coachella set has the internet split between nostalgia and criticism.” NBC News. Apr. 2026. People. “Justin Bieber Not Focused on Internet Reaction to Low-Key Coachella Set.” People. Apr. 13, 2026. The Guardian. “Justin Bieber at Coachella review — pop’s troubled prince mostly hits right notes.” The Guardian. Apr. 12, 2026.

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Ava Pittorino
Ava Pittorino

Written by Ava Pittorino

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Student at Salve Regina University | Marketing and Communications |