“Open up” # Eurovision fashion 2021
The show of Eurovision fashion came across my sight. There was a fair of entertainers and judges but the leading master conspicuously was not there.
This was a wonder for me that when it comes to an extravaganza show or nominal sporting event either, in the modern spectacular world Marketing has been an overwhelming expression especially when the clothes are the subject.
The red carpet plays a very prominent role in public figures fame, as it enhances the visibility of their business. In that scenario, the brands swooped into anxiety to be the best. Many years ago the Oscars were the only opportunity for brands to be marketed but now they have numeral options like MTV Video awards and Olympics to be penetrated the fashion race.
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The Eurovision 2021 was a source of joy that it holds no tags of inanity, a burst of fire, emotions and wind machines.
The host just started the show with the slogan ‘open up’ as the show was held to a reminder that showing your true self according to your taste should be the goal only. There was no exuberance in their outfits. They throw a parade of ridiculous outfits that had no hidden meanings and representation of particular brands.
The thing that makes Eurovision such a special event was that there was no show of brands that is the main excitement of the game. The troop of singers of Italy that usually represent the signature clothes of a designer, that troop unshade their true colours there as well. No one can be judged based on the mark of their associated brand identity. The brand face had been kept in the shade to highlight the talent.
I appreciate this idea as it gives the audience to enjoy the event based on what is happening on the feet of talent, not on the face of brands.
Writer: Ayeesh Mirza
