Typography | Contrast |Typeface | Font
Typography:
Typography is the visual arrangement or appearance of letters, which helps to set the style, clarity in design. Typography is everywhere, In the Newsletter, on the website, on the banner and product packaging, etc.
It is the art of the text
Kerning:
Leading:
Tracking:
Hierarchy:
Hierarchy is the guide of the reader’s eye to what is most important or it guides where to begin and where to go next.
Contrast:
contrast is an important pillar for designers. in the example below text in the grey background is hard to read or looks like something missing but with a white background, the text is readable easily and clear. so it must be user-readable.
Typeface:
The typeface is the design of a collection of characters.
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for example:
Font:
The font is a single instance of a specific weight, width, or style of a typeface.
for example:
Types of the font:
1. Serif: serif font has like little feet or tail that exists on the bottom letter. a common example is, time roman
2. Sans-serif: san serif doesn’t have like little feet or tail that exists on the bottom letter. example Arial, open sans, etc.
3. Decorative: it is a customized font where people make the pattern for their design you can see those fonts in the poster, magazine, etc.
see here for Design tools for beginners
