Content Starter Kit
Dear SJ,
This is probably a little late because you’ve been on the Internet, proportionally, for more of your life than anyone who came before you, but: if you’re planning to start a business or even just curate your online reputation (yep time to think about that), you’ll be far (far) ahead of the game if you think about it from a content-first perspective.
What does that mean?
Be intentional — thoughtful — with what you say, how you say it, and why. How you show up online could influence someone’s opinion of you as much as how you show up in person.
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To help with this, I made you a content starter kit. It goes with the Online Stuff in the business starter kit.
- Pillars (this one’s less intuitive — the idea is that you have key topics or themes that you stick to as you build your authority online)
- Channels (social media channels, website, paid ads, email… Channels are also anything in the physical world, like billboards for example, but I don’t have any experience there so sticking to what I know)
- Types (basic building blocks are video, audio, images, words)
- Style (tone, syntax/grammar, brand attributes, colors, fonts, etc)
- Strategy (how will you leverage each channel, content type, and your style to work toward a goal?)
⭐ Key action: Hang out with the content pillars for a little bit since that one is less talked about outside of digital marketing circles.
▶️ How to do it: Google or ask AI to tell you about content pillars. Find a few different sources and review all of them (don’t count the sponsored ones, those are ads thank you).
💭 Think about it: What do all those resources have in common? Where are they differing in their advice? What kind of content pillars can you imagine for yourself or your business? If you have a particular source that you like more than others, why is that?
