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Rebecca Morton

Rebecca Morton

From a theater family, I’ve written several plays, but more recently essay and memoir, expressing the confusion of my Gen X life over the past five decades.

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The Last Commercial Jingle Ever?

Did they end with a “ Bah bah bah”?

5 min readJul 10, 2026

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Photo by Brett Jordan on Unsplash

Was that Brian Cox, known by many as the actor who played family patriarch Logan Roy on HBO’s Succession, singing at the end of McDonald’s commercials? That’s what many Americans were asking themselves two or three years ago, but I came up with a second question:

Was that the last gasp of commercial jingles, or songs composed for TV commercials, that we will ever hear?

Here’s a reminder of this musical moment:

If this was the last jingle we’ll hear on TV for at least the next few years until they become cool again (let’s hope!), it’s a sad end to a grand tradition in television, and before that, radio advertising.

The most recent TV commercial jingles I remember hearing before Brian Cox sang “bah bah bah”, were not aired in this decade, or even the last. I can think of three of them that all came out between 2009 and 2010. I’ll give you some time to see if you can remember which ones I’m thinking of. Don’t cheat and scroll to the end of this!

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Rebecca Morton
Rebecca Morton

Written by Rebecca Morton

From a theater family, I’ve written several plays, but more recently essay and memoir, expressing the confusion of my Gen X life over the past five decades.