Why I Call Myself BJ
Two letters, one step beyond AI, and a bet on the human age
People sometimes ask me what BJ stands for. The answer is hidden in the alphabet.
Take the two letters everyone is talking about right now: A and I. Move each one a single step forward. A becomes B. I becomes J.
BJ.
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That’s the whole trick, and it’s also the whole point. BJ is what comes after AI. Not against it, not instead of it. After it. One step further along.
That’s why my pen name is Bj Beyond. Beyond AI.
I don’t believe the future belongs to whoever can type a prompt and hit enter. Machines can now generate words, images and ideas faster than any of us. What they can’t do is decide what matters, mean what they say, or take responsibility for it. That part is still ours.
So while everyone calls this the AI age, I’d rather work toward what comes next: the human age. An age where AI is a tool in our hands, and the thinking, the taste and the signature stay human.
Every essay I publish here is a small step in that direction.
That’s why I’m BJ.
Matteo Zanetti (Bj Beyond)
