Why my campaign doesn’t work well?
As marketing personnel, I handled some campaigns myself and analysed some. And there is something I found that makes or breaks a campaign.
Content Calendar
Plan everything well.
Keep your campaign aligned with some special days, if you have a good campaign use a special day to boost the momentum. And please DON’T do the following things:
I studied a case of a video campaign to help a brand retarget young families. The campaign has great videos, it starts in late April. So close to Mother’s day, but the company decided to insert another small event between the video campaign and the Mother’s day campaign.
End up no buzz for both campaigns.
These special days, we know at the very beginning already. So align your plan with them to get the biggest Sizzle.
Diversify your Content
So you have great content, and you have great ideas. But you didn’t use it to the fullest.
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So you don’t get all the eyeballs your content deserves.
End up you cannot reach your KPI or having a hard time doing so.
Engagement management
Bad conversation can ruin a party. Bad comments in the comment area can cause the same damage.
Even worse, one hater attracts more haters.
So, it is better to facilitate your discussion well. Not saying you have to remove anything. Is handling the negative comment well.
Ending
Management and planning is what make or break your campaign. And even your brand image. So I hope this short article can help inspire you on second thought about your campaign planning.
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