Sitemap

The Keys to Life (and Stuff)

3 min readFeb 7, 2026

--

Press enter or click to view image in full size
Photo by Nerene Grobler on Unsplash

I’m not a fan of motivational posters. For one thing, they are rarely motivating. For another, the messages tend to be dumb. I’m reminded of one I saw years ago depicting eagles soaring high over a mountaintop. The caption read, “They can because they think they can.”

That’s not technically true. They can because they’re birds. I knew a guy in college who thought he could. (I believe some type of hallucinogen was involved.) He came very close to proving my point.

The reason I mention this is because I finally saw a poster that makes sense. It was hand-lettered and hung crookedly in a former client’s break room. What it lacked in artistic flair, it made up for in sheer brilliance. Here’s what it said:

  • Commit
  • Focus
  • Work Hard
  • Bounce Back

If there was ever a formula for success in business (and in life), this is it. Six words that, might possibly, hold the key to everything. Let’s take a look at each.

Get Brian Rouff’s stories in your inbox

Join Medium for free to get updates from this writer.

Commit — I know plenty of folks who flit from project to project, idea to idea. It’s tempting because the next thing on the horizon is always more enticing than the one you’re currently working on. It’s a trap, of course. Once you decide on a course of action, you’ve got to throw yourself into it one hundred percent. (Not 110 percent, as the football coaches preach. I’m no math whiz, but I don’t think that’s even possible.) As Goethe may or may not have said, “Until one is committed, there is hesitancy, the chance to draw back . . . Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.” Smart dude.

Focus — There’s a great line in the Karate Kid remake, in which the Jackie Chan character tells his young charge, “Your focus needs more focus.” That could be true of all of us. I’ve noticed that when I focus on one thing at a time, I accomplish all kinds of cool stuff. Multi-tasking may be my natural inclination but focus is where the real work gets done.

Work Hard — Like Columbus searching for the New World, I’ve spent my entire life seeking a shortcut for hard work. Sadly, I’ve come up empty. Malcolm Gladwell is right — it takes a minimum of ten thousand hours to achieve proficiency at anything. And that’s just the beginning. On the other hand, it’s nice to know that increasing the amount of effort is something completely under our control. Like a basketball player in a shooting slump, we can still dive for every ball. And, over time, we’ll come up with our share.

Bounce Back — Here’s one you rarely hear about. But I believe it’s the most important of all. I happen to come from a resilient family. As Chris Berman occasionally still says on Sports Center, “You can’t stop them, you can only hope to contain them.” Through some combination of nature and nurture, I’m like that punching bag clown that keeps coming back for more (although not necessarily sporting that dopey grin). The main lesson here is to expect setbacks. Nobody skates through life unscathed. The math is basic; you just have to get up one more time than you get knocked down.

That’s it. Great lessons learned from a homemade sign. On the other wall, the client had posted another that said, “Be nice or leave.”

Maybe I’ll write about that next time.

--

--

Brian Rouff
Brian Rouff

Written by Brian Rouff⁠

Brian Rouff has written books, short stories, and essays from and about Las Vegas for more than three decades. His latest novel is "The House Always Wins."