Digital Maturity Measurements

How do you know if you have done enough, or have overdone digital transformation (DX)? While there are ISO, CMMI, and other standards measuring maturity of different aspects for various types of organizations, there isn’t an industry recognized standard for gauging the maturity of a digitally transformed business. However, we can start with digital performance metrics first, so that we have some ideas of what parameters to measure digital maturity.

It is particularly important to realize that there does not seem to be a clear end of digital transformation yet, and digital maturity will likely remain a relative term relevant only at a particular period of time.

Although some consulting companies refer to internet companies like Alibaba, Netflix, Amazon, Apple, Google, etc as references, there lacks a more generic benchmark applicable to different types of organizations especially in spaces like, offline retail, government, academic, utilities, healthcare, environment, etc.

Having done some consultancy work on digital transformation for various industries like banking, fintech, insurance, supply chain, utilities, manufacturing, eCommerce, media, retail (FMCG/CPG/F&B/Luxury/Online/Offline), I am afraid that an exhaustive discourse on digital maturity will require the volume of a book. Instead, this article will lay down the motivation of measuring digital maturity, some useful metrics, and typical challenges facing the creation of such metrics the very first place. I hope these will be valuable for most…