Last week challenge
The last week was very challenging for our group. After the presentation the
tutors suggested us to find something more innovative than just producing
with hydroponics and selling through traditional sales channels.
The idea that came up in our mind was: why don’t we rent the place in the
hydroponics container to citizens? The customers are now moving from restaurants and supermarket to citizens who care about the environment and want to experiment this new technology (from B2B to B2C). What we are going to offer is a complete experience of future gardening. We have designed a web platform, through which our customers will have the possibility to:
Get Chimera’s stories in your inbox
Join Medium for free to get updates from this writer.
-Choose between two different plans: The basic, 12€ per month
to plant 2 different categories of vegetable and The premium, 25€ per month to plant 4 categories of vegetables, strawberries included.
-Manage directly the plants. You will be able to follow through a webcam the growth of your plants in real time.
-Share on the social media the positive impact you will have using our platform, such as water and pesticides saved compared to traditional agriculture.
-Get notifications about your products. When your crops will be ready you will be alerted.
-Collect your veggies coming to us or booking a home delivery (included only for premium accounts).
Our business plan is changed, but the validations and cash flow we have done are still valid in part. We have validated that a lot of people want to know what they eat and where those products come from and the most important feature is the km 0 instead of bio. Now we are offering all the advantages coming from the hydroponics directly to the customers, which can learn from us and become more environmentally responsible.
