LUDO LUDO
The circle of it: providing a rental platform to rent toys
Summary
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Ludo Ludo is a toy rental service company based in Montreal that is encouraging rental and re-use as an alternative to toy ownership. The company offers a subscription-based circular toy library where families can rent high quality, wooden toys based on the child’s age and development stage. The company focuses on local high-quality materials and products and offers yearly or monthly subscription models. Every two months, a box is delivered with 4 toys, that can be returned for new ones during the next cycle. (Source)
Story
Founder Carla Mavaddat was inspired by the idea of bringing the magic to toys to families without the limits of ownership. The company aims to build meaningful collaboration with educators and parents and has a mission of working closely with local toy shops and artisans. (Source)
“By sharing toys, we’re not only reducing waste but creating a community where play is about connection, not consumption. It’s about giving our children the best without sacrificing the world they’ll grow up in.”
Carla Mavaddat (Source)
