Jessica:

I like how you organized your data so you had some very clear talking points for your presentation that gave great insights into your user. Your blog post is very well done and extremely thorough, illustrating the hard work, diligence, and time you put into this assignment. Your interviews were well documented with pictures that clearly illustrated the frustrations with existing car phone mount solutions. I also thought that your new ideas went outside of the box as it was interesting to examine what the future of directions could be (holographic directions.)

I wish you would have included some color in your sketches as it would have really made them pop off the page. It is clear that you are a good sketcher and can easily communicate your ideas on paper.

What if you think about how car automation could disrupt this existing product market and how could you plan for the future of in-vehicle entertainment?