SEO techniques that work in Sydney
As the owner of a Wollongong web development company I have also been helping local businesses increase rankings on Google.
Lately I have been getting enquiries from Sydney businesses wanting to increase rankings on Google. The Sydney market is much more competitive then the regional markets, therefore the effort is much greater but I have been able to move these businesses with a few techniques that I want to share with you.
My first Sydney business, a Sydney Laser Cutting business contacted me because they had tried so many different Sydney SEO companies, paid top dollar with no significant results.
Sydney Laser Cutting is a very competitive industry but within one month I got his website ranking on the first page for:
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The first thing that any good SEO consultant in Sydney should do is a site audit. This is to ensure the website health is not holding back rankings. This includes analysing broken links, making sure the website includes relevant content for the keywords that the business should rank on Google for.
If content or pages are missing these need to be included so Google knows that is a service provided. For example this Sydney Laser Cutting company had no mention of laser cutting plastic or laser cutting perspex so how would Google know to rank the website for those keywords?
Once the website has been updated and the technical SEO has been completed it is time to start directing relevant content and information to the website for the keywords that are relevant.
This is called Content marketing and is a shift in how businesses should promote themselves. Instead of telling people what your business does and why the reader should care, instead the shift is to sharing information that potential leads want to read — like blogs, visual content like infographics, how-to guides and videos, while the business positions their product or service as the ideal solution.
Writing interesting relevant content about Laser Cutting with links back to this Sydney Laser Cutting Business has increased not only traffic but has significantly increased the Google rankings.
My idea is to front end load and have this business ranking within the top three positions within the first three months, then the rest is maintenance. So both I and the business I am working for is happy.
Try the above and I am sure you too will get the results this Sydney Laser Cutting business has.
