Why Rihanna Doesn’t Need To Release a New Album
How New Fenty Beauty Releases are Essentially Like Getting a New Rihanna Album
Written By Jasmine Woodson, M.A.,
Owner of Shift Marketing
Rihanna Fans, don’t shoot me! This isn’t what you think. As much as we all love Rihanna for her style, rawness, sound and message… She doesn’t necessarily need to release a brand new album or go on a stadium tour to give the world the essence of who she is. You know why? Marketing.
Marketing isn’t just a generic way to tell the world that you are selling something. Marketing, done the correct way, the soulful way, is a storytelling mechanism that is a direct extension of the creators heart and soul… exactly like music should be. Rihanna’s marketing is an art form. It is equal parts raw, relatable, sleek, thrilling, cheeky, sensual and spectacular much like her music…. Much like her.
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True marketing and PR should communicate the artist’s soul to the masses. “We miss her music”, “We miss her performing” Well essentially… she still is. She is presenting herself, not in the form of a musical selection or stage performance but in the form of apparel for you to tap into that same confidence and power that she does, beauty products to help heal your hair and skin and show up in the world glowing like you have loved to see her do for years, in the form of fashion shows that disrupt industries and stop the world just like her performances would today, marketing that puts your face and your body as the main focus instead of just hers. In a way, Rihanna has done something so great and so subtle that maybe most people have missed it.
Instead of giving her fans a new album, she has created and gifted the world so much more. She is providing something tangible, something that can be felt, something that can be consumed, something that can change the lives of the consumers just as effectively as an album could. What we would guess the album sounds like and feels like…. Is most likely what her products and marketing feels like now.
In her new era of motherhood and expansion, this sort of income seems more aligned with who she is and what her needs are. Do yall have breastfeeding babies, toddlers pulling on you every second while you’re working from home or working on your business, mom guilt whenever you are away from them but exhaustion whenever you are with them? Just me? On top of that, also being a business owner, a partner, a friend, managing icky human emotions and attempting to stay afloat in this hell of a society…. Although I may say that her being a billionaire probably helps ease the pain unlike us regular folk…. But, either way, I can relate. She is human, and I’m sure that she exhibits the same emotions and hormones and thoughts that we all do.
Are we able to reframe our thinking and stop being sad about her not being on tour or dying for a new album and begin to appreciate the form of her that she actually is offering the world? I adore Rihanna’s marketing for Savage x Fenty, Fenty Beauty and now, Fenty Hair. She is an icon with or without ever releasing another song. She has shown us grit, strength, style, how to pivot, how to build successful businesses, how to use motherhood to shift our business and vibrate even higher, how to create what we wish to see in this world, how to remain authentic through it all and so much more. Rihanna didn’t drop an album, but she has dropped so many gems in other forms, if you’re a fan, don’t take these gems for granted.
Jasmine Woodson, M.A.
Owner of Shift Marketing
Shiftenterprisesgroup.com
Creating a Shift in The Industry
