Less is Bless.
SoundCloud was established in Berlin, Germany in August 2007.
Time to mention the not-so-old article Less as a competitive advantage: My 10 minutes at Web 2.0 by Jason Fried, at 37signals.
His article exposes the idea of using less as a competitive advantage. One of the best acuted definitions of less-Zen design. Less favors your competition, one should say it without prejudices.
It flavours a couple of lists of things to be done, including that forget to all a certain bureaucratic attitude ( Cold War mentality, as Mr. Fried defines it). One should think about the reasons why ranges are established.
Jason Fried, in doing it, gives us a different approach: Do less than your competitors to beat them.
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Quoted from Less Abstractions:
The best way to deal with less time is to do less paper work, less busy work, less abstracted work. This means do less stuff that isn’tt real. Less boxes and arrows. Less charts. Less documentation. Less stuff that is abstracted from the real thing,- the real product your actual customers will see.
Let your competitors kill themselves trying to solve the big complex problems.
“Let your competitors kill themselves trying to solve the big complex problems”…Well.
*Note from the editor: Contents and links from this post, written in November of the year 2005, have been revised and updated in the year 2012.
Originally published at https://delfiramirez.blogspot.com.








