Gaining a 360° View of Data Entities, with Ease

Business analysts, data stewards, and other data stakeholders would dearly love to gain a 360° view of customers, products, assets, and other entities. With such a view, at any given time, it would be possible to know, for example, what products customers have purchased, which customers are part of the same household, which channels they purchased their products from, and, if they purchased physical products, if they also purchased extended warranties. A 360° view of the customer is needed not only to better understand buying behavior, but also to serve customers more effectively.

Get denodo’s stories in your inbox

Join Medium for free to get updates from this writer.

Remember me for faster sign in

Read more in https://www.datavirtualizationblog.com. Originally published on April 20, 2023.