The Story of AirPods!
We do know very well about the technology, branding, cost, and apple ecosystem advantage that made AirPods outstanding out of all apple wearables. Besides all these, they made a huge impact on being truly wireless and getting rid of the headphone jack using these Airpods. Let’s dig more into it and see what it is!!
This article is made out of inspiration from the YouTube video of Marques Brownlee named “Why Everyone is Copying AirPods: Explained!” Check it out if you are interested.
Though Apple AirPods were not the first wireless earbuds that were ever made, it is the combination of the convenience that they brought in with the little magnetic case along with things like instant pairing with the iPhone that gave true meaning to the wireless earphones. As a result of which it became the most loved and purchased wireless earphones in the world a year later its release in December 2016.
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Apart from the fact that it brought great popularity and caught the attention of the public, there is an interesting impact that it made among its other competitors i.e., getting rid of the headphone jack. In 2016 Apple announced its launch of the iPhone 7 which had no headphone jack, a courageous step towards their vision of complete wireless technology and in the same event, they announced their first-ever AirPods as a solution to the problem that they have just created 30 minutes earlier with which they are now making a ton of money on top of already making a ton of money. A brilliant business trick, right?!
If we carefully observe, a similar approach is being followed by its competitors since then. For example, Google pixel also got rid of the headphone jack a year after this, when it launched its next pixel mobile phone and pixel buds exist now. Even Oneplus has also been found to be heading towards the same winds, as they also started adapting this idea 2 years later, for its Oneplus 6T and launched wireless bullets as a solution. Same with Huawei, Razers, Samsung, and almost every other mobile company in the world. Even the firms like Amazon and Microsoft are selling their echo buds and surface earbuds now and almost so many companies have their own wireless earphones now which are surprisingly in a similar model to that of AirPods.
According to Acumen financial Partnership Ltd., Apple’s air pod revenues alone generated $23.05 billion in revenue during their 2020 financial year — this is more revenue than Twitter, Spotify and Square combined. They also rightly said that AirPods are a fashion statement, functional and convenient gadget. Reference:
So, this idea of being truly wireless, the magnetic case for wireless EarPods in a compact size, and instant pairing along with comfort associated with it is well appreciated by the people and hence many other companies are adopting similar paths to gain that advantage which clearly shows us the impact it created in the global market.
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