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Tips for successful holiday book sales at live events
Eye-catching book sales tables at holiday events provide the first step to successful holiday book sales.
Like many self-published writers, I often participate in holiday events. For me, book marketing during holiday events offers more than simply exchanging value for value. I’m not simply exchanging my creativity with someone else who is (in the case of fiction) looking for an escape to another world. During this time of the year, I’m offering people a unique gift for readers on their gift list.
Holiday-themed local events are excellent opportunities to celebrate that holiday with your readers. However, when an event you participate in has a holiday theme, potential readers will appreciate your getting into the holiday spirit.
Whether it’s Halloween, Thanksgiving, Christmas, or some other holiday, you’ll want to provide a festive sales table.
Setting Up a Halloween Book Table
For a Halloween event, use black and orange tablecloths, string lights shaped like pumpkins or bats, and themed decorations such as mini jack-o’-lanterns and cobwebs to create an eye-catching display. Arrange your books prominently, front and center, to attract curious attendees.
