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Talk to any Digital Producer about how they get into the Producer game and they’ll tell you some old story about how they were something else, fell into it, and have been doing it ever since.
No Digital Producer trained to be a one, because no-one has developed a course to teach people how to become one.
For decades now, an entire industry of people has scrambled around for the skills they needed with no official training, no certification, and no clue as to what they should do until they’re asked to do it. We think it’s nuts that in a world powered by technology, no-one has formerly trained the people who produce it.
We are Emma and Owen. Two digital producers more than a little bit in love with what we do. Over the last 15 years, we have led and coached and transformed and grown production teams. Working with hundreds of talented individuals in a variety of studios, from small, owner-run boutique companies to large multinational corporations. We’ve worked brand-side, media-side, agency-side, production-side; freelance and perm from the UK, Amsterdam, France and Germany. We’ve made just about every kind of interactive experience spanning physical to digital, be it platform, product, futures or straight-up storytelling. We are good at what we do, and at our absolute happiest advocating for and empowering others to do it too.
Our mission is to create the first wave of highly trained, Digital Producers. We want to lift the craft by starting others with the knowledge that we never did. To onboard new people into the profession by sidestepping years and years of fumbling around in studios by actually teaching 30 years of combined experience. To set an army of Producers on the world with a head start that no-one has ever seen. We want to change the game, and we want YOU to help us to do it.
The course we’re writing will teach you how to be a digital producer. It’s broken down by the stages of the digital production process, revealing key ideas and insights about each, ready to adopt on your next project. It’s intended as an instructional reference so its packed with methods and tools you can draw on repeatedly. We want it to be useful. More than that-we hope it helps the world fully appreciate The Art of Production.
This publication is the first step in our curriculum writing journey. As of now, instead of just shooting the shit about what we know in the pub (ahem, on a Hangout), we’ll be documenting our thought process here. Hopefully you’ll feel compelled to give us feedback. Maybe, over time, other kick-ass producers will join us in sharing what they know, too.
Designed to be a living document, The AoP will be a playbook of our greatest hits, mapping out in juicy detail our experiences, opinions, tips, tricks, tools and approaches we have used with most success throughout our careers.
Like any playbook, the content will evolve as we write it, and coach it, and hopefully discover the best ways it can be taught.
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Who’s it for?
- Graduates in design, creative technology, digital media, animation or media production, advertising or marketing
- Project managers interested in creative technology /big tech
- Jobbing Producers interested in new or different perspectives on the work
- Business leaders looking for production insights
What you’ll learn:
- What digital production actually is
- What digital producers do, and how to start out in the business
- How producers sell creativity
- How to produce a project from beginning to end, what tools you will need and how to use them
- Producer life and maintaining the right mindset
Contents
Course intro: a mini-series
This is a little series we wrote for aspiring producers. It does a good job covering the fundamentals. What is the value of producers? What will you do day-to-day? Why do they need you on your team?
01: The Value of Producers
02: What Does a Digital Producer Do
03: Profits Make You Powerful
04: Four Simple Ways To Help Your Team Achieve Their Goals
05: The Secret To Success With Your Clients
06: Why Users Need Digital Producers
07: Why Studying Digital Production Will Boost Your Career
