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I really did think I could get away without dipping a toe into the people-y aspect of information architecture by sticking to the fundamentals of information structure. This one is last on the list because I finished everything else, almost published, and I couldn’t because without lensing, we don’t know where to look, and the bets made at every other step falls apart. In fact, I usually lens so early and often in an information architecture project that it’s almost like the paper or canvas the structure is mar...
