Seiko Watch vs Psycho Watch. Watch what you say! Be careful, those watches might be listening!
Our Psycho Watches Are Now 25% Off!
What do you mean by “PSYCHO” watch?
Hi, friends,
As a sales coach, I want to emphasize the importance of choosing your words carefully. Words hold immense power and can significantly impact your sales revenue. Are you skeptical? Allow me to provide you with an example.
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Last week, I went to pick up my watch from a local jewelry store. The boutique owner informed me that his Christmas sales were slower compared to last year. Considering the current economic situation, this is a common occurrence in many retail sectors. However, if nothing has changed in his business over the past 365 days and there is suddenly a drop in revenue, it could be attributed to external factors such as the economic situation, political climate, or changes in the local demographics. Alternatively, it could be due to internal factors such as changes in stock selection or employee dynamics. After the boutique owner discovered that I am a sales coach, he kindly invited me for a quick coffee. In our discussion, I discovered a vital element that has been impacting his sales negatively: the choice and pronunciation of brand names. By prioritizing the improvement of their communication skills, we can greatly enhance their capacity to connect with customers and ultimately drive sales to new heights.
Since it is a “fine jewelry” boutique, I expect everything to be pristine and organized. And indeed, it is just like that. However, there are two incidents that I noticed and believe should be corrected immediately. First, the selection of words. I observed that when a customer mentioned to the salesperson that he was looking for a pair of earrings for his wife, the salesperson replied, “Sure, we have lots of inventory.” Please note that in a fine jewelry boutique, it is important to use more refined and personalized language when assisting customers. Instead of simply mentioning the inventory, the salesperson could have provided more specific information about the available options, such as the unique designs or high-quality materials. This would enhance the customer’s experience and make them feel valued. The customer raised his voice and eyebrows, questioning “inventory?”. It seemed like they were referring to old stocks in the warehouse. The customer appeared displeased. He then inquired about the 25% off on watches and wanted to know which brand was included in the promotion. The salesperson responded, “All our Seiko watches are 25% off,” but accidentally mispronounced it as “PSYCHO WATCH”. This left the customer puzzled, prompting them to ask, “What do you mean by “PSYCHO watch?”
Take note of this important message: The words you carefully choose can significantly influence sales results. By mastering the correct pronunciation of brand names, you are guaranteeing a polished and professional presentation that will leave a lasting impression on your audience.
In any case, I would to take this opportunity to send you heartfelt and sincere holiday wishes. May you have a merry Christmas and a joyful New Year surrounded by your loved ones. Here’s to an amazing 2024 filled with good health, wealth, and endless opportunities!
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Eyleen, your trusted sales coach.
